Marketing management : planning, implementation and control /
Ramaswamy, V. S.
Marketing management : planning, implementation and control / by V. S. Ramaswamy and S. Namakumari - 3rd ed. - New Delhi : Macmillan, 2003. - xxxv, 748p. : ill. ; 27 cm.
Includes bibliographical references and index.
0333937198
Marketing--Management
658.87 RAM
Marketing management : planning, implementation and control / by V. S. Ramaswamy and S. Namakumari - 3rd ed. - New Delhi : Macmillan, 2003. - xxxv, 748p. : ill. ; 27 cm.
Includes bibliographical references and index.
0333937198
Marketing--Management
658.87 RAM