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Marketing management : (text and cases in Indian context) /

Karunakaran, K.

Marketing management : (text and cases in Indian context) / by K. Karunakaran - 2nd ed. - Mumbai : Himalaya Publishing House, 2008. - 427 p. : ill. ; 29 cm.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 KAR

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Marketing management : (text and cases in Indian context) /