Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach / by John W. Mullins and Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, 2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780073381169
Marketing--Management.
658.8 MUL
Marketing management : a strategic decision-making approach / by John W. Mullins and Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, 2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780073381169
Marketing--Management.
658.8 MUL