Modern marketing of services :
Jain, J. N
Modern marketing of services : principles and techniques by J. N. Jain and P. P. Singh - New Delhi : Regal Puiblications, 2007. - xiv, 457 p. ; 26 cm.
Includes index.
8189915258
Service industries--Marketing
658.8 JAI
Modern marketing of services : principles and techniques by J. N. Jain and P. P. Singh - New Delhi : Regal Puiblications, 2007. - xiv, 457 p. ; 26 cm.
Includes index.
8189915258
Service industries--Marketing
658.8 JAI