Consumer behaviour :
Sen Gupta, Soma
Consumer behaviour : dynamics of building brand equity / by Soma Sen Gupta - New Delhi : New Century Publications, 2005. - viii, 297 p. ; 22 cm.
Includes bibliographical references and index.
9788177080940
Consumer behavior
658.8342 GUP
Consumer behaviour : dynamics of building brand equity / by Soma Sen Gupta - New Delhi : New Century Publications, 2005. - viii, 297 p. ; 22 cm.
Includes bibliographical references and index.
9788177080940
Consumer behavior
658.8342 GUP