Nonprofit marketing :
Wymer, Walter W.
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / by Walter Wymer, Jr., Patricia Knowles and Roger Gomes. - Thousand Oaks, Calif. : Sage Publications, 2006. - ix, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1412909236
Nonprofit organizations--Marketing.
658.8 WYM
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / by Walter Wymer, Jr., Patricia Knowles and Roger Gomes. - Thousand Oaks, Calif. : Sage Publications, 2006. - ix, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1412909236
Nonprofit organizations--Marketing.
658.8 WYM