Media selling :
Warner, Charles,
Media selling : broadcast, cable, print and interactive / by Charles Warner and Joseph Buchman. - 3rd ed. - Ames, Iowa : Iowa State Press, 2004. - xiv, 598 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0813804175
Selling--Broadcast advertising.
Advertising, Newspaper.
Advertising, Magazine.
Advertising, Outdoor.
659.130688 WAR
Media selling : broadcast, cable, print and interactive / by Charles Warner and Joseph Buchman. - 3rd ed. - Ames, Iowa : Iowa State Press, 2004. - xiv, 598 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0813804175
Selling--Broadcast advertising.
Advertising, Newspaper.
Advertising, Magazine.
Advertising, Outdoor.
659.130688 WAR