Planning for power advertising :
Halve, Anand Bhaskar,
Planning for power advertising : a user's manual for students and practitioners / by Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761933549
Advertising.
Advertising--India.
659.1 HAL
Planning for power advertising : a user's manual for students and practitioners / by Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761933549
Advertising.
Advertising--India.
659.1 HAL