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Advertising management /

Jethwaney, Jaishri N.

Advertising management / by Jaishri Jethwaney, Shruti Jain. - New Delhi, New York : Oxford University Press, 2006 - xii, 716 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780195678437

Subjects--Topical Terms:
Advertising--Management.
Advertising--India.

Dewey Class. No.: 659.1 JET

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Advertising management /