Advertising and the mind of the consumer :
Sutherland, Max
Advertising and the mind of the consumer : what works, what doesn't, and why / by Max Sutherland - 3rd ed. - Crows Nest, NSW : Allen & Unwin, 2010. - xii, 366 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781741755992
Advertising--Psychological aspects.
Consumer behavior.
659.1019 SUT
Advertising and the mind of the consumer : what works, what doesn't, and why / by Max Sutherland - 3rd ed. - Crows Nest, NSW : Allen & Unwin, 2010. - xii, 366 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781741755992
Advertising--Psychological aspects.
Consumer behavior.
659.1019 SUT