Global marketing and advertising :
Mooij, Marieke K. de,
Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij. - 2nd ed. - Thousand Oaks, Calif. : Sage, 2005. - xvi, 269 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781412914765
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
658.802 MOO
Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij. - 2nd ed. - Thousand Oaks, Calif. : Sage, 2005. - xvi, 269 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781412914765
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
658.802 MOO