Contemporary advertising /
Arens, William F.
Contemporary advertising / by William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, 2004. - v.p. : ill. (some col.) ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes index.
9780072883923
Advertising.
659.1 ARE
Contemporary advertising / by William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, 2004. - v.p. : ill. (some col.) ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes index.
9780072883923
Advertising.
659.1 ARE