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Effective advertising :

Tellis, Gerard J.

Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis - New Delhi : Response Books, 2004. - 201 p. ; 24 cm.

Includes index.

ISBN: 9788178293707

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 TEL

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Effective advertising :