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Art and science of advertising /

Art and science of advertising / by K. Chandrakandan...[et al.]. - Jaipur : RBSA Publishers, 2004. - 194 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9788176112123

Subjects--Topical Terms:
Advertising--Management

Dewey Class. No.: 659.1 ART

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Art and science of advertising /