Public communication campaigns /
Public communication campaigns /
edited by Ronald E. Rice and Charles K. Atkin, editors.
- 3rd ed.
- Thousand Oaks, Calif. : Sage Publications, 2001.
- xi, 428 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780761922063
Publicity.
Public relations.
Advocacy advertising.
659 PUB
Includes bibliographical references and index.
9780761922063
Publicity.
Public relations.
Advocacy advertising.
659 PUB