Persuasion :
O'Keefe, Daniel J., 1950-
Persuasion : theory & research / by Daniel J. O'Keefe. - 2nd ed. - Thousand Oaks, CA : Sage Publications, 2002. - xvi, 365 p. ; 24 cm.
Includes bibliographical references (p. p265-338) and index.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
0761922008 9780761922001
2001005182
Persuasion (Psychology)
BF637.P4 / O54 2002
153.852 OKE
Persuasion : theory & research / by Daniel J. O'Keefe. - 2nd ed. - Thousand Oaks, CA : Sage Publications, 2002. - xvi, 365 p. ; 24 cm.
Includes bibliographical references (p. p265-338) and index.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
0761922008 9780761922001
2001005182
Persuasion (Psychology)
BF637.P4 / O54 2002
153.852 OKE