The global public relations handbook :

The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh and Dejan Verčič. - Expanded and rev. ed. - New York : Routledge, 2009. - xl, 951 p. : ill. ; 25 cm. - Communication series .

Includes bibliographical references and index.

9780415995146


Public relations--Cross-cultural studies--Handbooks, manuals, etc.
Intercultural communication--Handbooks, manuals, etc.

659.2 THE


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