9 brand shaastras :
Kapoor, Jagdeep,
9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. - New Delhi ; Response Books, 2004. - 117 p. ; 20 cm.
Includes bibliographical references.
9780761932567
Brand name products--Management.
Branding (Marketing)
Customer relations.
658.827 KAP
9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. - New Delhi ; Response Books, 2004. - 117 p. ; 20 cm.
Includes bibliographical references.
9780761932567
Brand name products--Management.
Branding (Marketing)
Customer relations.
658.827 KAP