Event marketing :
Preston, C. A.
Event marketing : how to successfully promote events, festivals, conventions, and expositions / by C. A. Preston - 2nd ed. - Hoboken, NJ : John Wiley & Sons, Inc., 2012. - xix, 300 p. : ill. ; 24 cm.
Includes index.
9788126557622
Special events -- Marketing.
Marketing.
658.456 PRE
Event marketing : how to successfully promote events, festivals, conventions, and expositions / by C. A. Preston - 2nd ed. - Hoboken, NJ : John Wiley & Sons, Inc., 2012. - xix, 300 p. : ill. ; 24 cm.
Includes index.
9788126557622
Special events -- Marketing.
Marketing.
658.456 PRE