Marketing : (Record no. 31534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700pam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3070144 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211126020025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970416s1998 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256228779 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | creating value for customers / |
| Statement of responsibility, etc. | by Gilbert A. Churchill, Jr. and J. Paul Peter. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw Hill, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 630 p. : |
| Other physical details | col. ill., maps ; |
| Dimensions | 29 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 03/06/2010 | National Book Trader | INR | 2519.50 | 727 | 2 | 658.8 CHU | 4674 | 09/12/2021 | 25/11/2021 | 29/05/2010 | Books |