TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S. 
TI  - Marketing management : : global perspective, Indian context 
SN  - 9780230637290
U1  - 658.87 RAM 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing--Management
N1  - BIB
ER  -