TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S. 
TI  - Marketing management : : planning, implementation and control 
SN  - 0333937198
U1  - 658.87 RAM 
PY  - 2003///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing--Management
N1  - BIB
ER  -