TY  - BOOK
AU  - Jain, J. N
AU  - Singh, P. P.
TI  - Modern marketing of services : : principles and techniques
SN  - 8189915258
U1  - 658.8 JAI 
PY  - 2007///
CY  - New Delhi
PB  - Regal Puiblications
KW  - Service industries--Marketing
N1  - INDX
ER  -