TY  - BOOK
AU  - Sen Gupta, Soma
TI  - Consumer behaviour : : dynamics of building brand equity 
SN  - 9788177080940
U1  - 658.8342 GUP 
PY  - 2005///
CY  - New Delhi
PB  - New Century Publications
KW  - Consumer behavior
N1  - BIB
ER  -