TY  - BOOK
AU  - Sumathi, S
AU  - Saravanavel, P. 
TI  - Marketing research and consumer behaviour
SN  - 8125914765
U1  - 658.8342 SUM 
PY  - 2006///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing research
KW  - Consumer behavior
ER  -