TY  - BOOK
AU  - Warner,Charles
AU  - Buchman,Joseph
AU  - Warner,Charles
TI  - Media selling: broadcast, cable, print and interactive 
SN  - 0813804175 
U1  - 659.130688 WAR 
PY  - 2004///
CY  - Ames, Iowa
PB  - Iowa State Press
KW  - Selling
KW  - Broadcast advertising
KW  - Advertising, Newspaper
KW  - Advertising, Magazine
KW  - Advertising, Outdoor
N1  - Includes bibliographical references and index
ER  -