TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners 
SN  - 0761933549 
U1  - 659.1 HAL 
PY  - 2005///
CY  - New Delhi, Thousand Oaks, Calif., London
PB  - Response Books
KW  - Advertising
KW  - India
N1  - Includes bibliographical references and index
ER  -