TY  - BOOK
AU  - Jethwaney,Jaishri N.
AU  - Jain,Shruti
TI  - Advertising management
SN  - 9780195678437
U1  - 659.1 JET 
PY  - 2006///
CY  - New Delhi, New York
PB  - Oxford University Press
KW  - Advertising
KW  - Management
KW  - India
N1  - Includes bibliographical references and index
ER  -