TY  - BOOK
AU  - Sutherland,Max
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 9781741755992
U1  - 659.1019 SUT 
PY  - 2010///
CY  - Crows Nest, NSW
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -