TY  - BOOK
AU  - Gupta, Deepak 
TI  - Handbook of advertising, media and public relations
SN  - 9788170999874
U1  - 659.2 GUP 
PY  - 2005///
CY  - New Delhi
PB  - Mittal Publications
KW  - Mass media
KW  - Public relations
N1  - INDX
ER  -