TY  - BOOK
AU  - Kapoor, Neeru
TI  - Television advertising and consumer response : : children buying behaviour 
SN  - 9788170999010
U1  - 659.143 KAP 
PY  - 2003///
CY  - New Delhi
PB  - Mittal Publication
KW  - Television advertising
N1  - BIB
ER  -