TY  - BOOK
AU  - Vilanilam,John V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resource guide for beginners 
SN  - 9780761998105
U1  - 659.1 VIL 
PY  - 2004///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
N1  - Includes bibliographical references and index
ER  -