TY  - BOOK
AU  - Mehta, Basant
AU  - Mehta, Anurag
TI  - Advertisement and consumer
SN  - 9788183566230
U1  - 659.1 MEH 
PY  - 2010///
CY  - New Delhi
PB  - Discovery Publishing House, 
KW  - Advertising
KW  - Consumer goods
N1  - BIB
ER  -