TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 9780761922063
U1  - 659 PUB 
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Publicity
KW  - Public relations
KW  - Advocacy advertising
N1  - Includes bibliographical references and index
ER  -