TY  - BOOK
AU  - Hogan, Kevin.
TI  - The psychology of persuasion: how to persuade others to your way of thinking 
SN  - 9788178091785
U1  - 153.852 HOG 
PY  - 2003///
CY  - Mumbai
PB  - Magna Graphics (India) limited
KW  - Persuasion (Psychology)
KW  - Interpersonal communication
ER  -