TY  - BOOK
AU  - Kapoor,Jagdeep
TI  - 9 brand shaastras: nine successful brand strategies to build winning brands 
SN  - 9780761932567
U1  - 658.827 KAP 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references
ER  -