TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 18 brand astras : : using brand abilities as weapons for CRISP brand building 
SN  - 9780761996569
U1  - 658.827 KAP 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Branding (Marketing)
KW  - Brand name products--Management
KW  - Customer relations
ER  -