TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24 brand mantras: finding a place in the minds and hearts of consumers 
SN  - 9780761995258
U1  - 658.827 KAP 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Customer relations
ER  -