TY  - BOOK
AU  - Yadin,Daniel .
TI  - The international dictionary of marketing: over 2,000 professional terms & techniques 
SN  - 0749449241
U1  - 658.8003 YAD 
PY  - 2006///
CY  - London, New Delhi, Milford, CT
PB  - Kogan Page, Kogan Page India
KW  - Marketing
KW  - Dictionaries
ER  -