TY - BOOK AU - Preston, C. A. TI - Event marketing : : how to successfully promote events, festivals, conventions, and expositions SN - 9788126557622 U1 - 658.456 PRE PY - 2012/// CY - Hoboken, NJ PB - John Wiley & Sons, Inc. KW - Special events -- Marketing. KW - Marketing N1 - INDX ER -