000 00510nam a22001817a 4500
003 OSt
020 _a0333937198
082 _a658.87 RAM
100 _aRamaswamy, V. S.
245 _aMarketing management :
_bplanning, implementation and control /
_cby V. S. Ramaswamy and S. Namakumari
250 _a3rd ed.
260 _aNew Delhi :
_bMacmillan,
_c2003.
300 _axxxv, 748p. :
_bill. ;
_c27 cm.
504 _aBIB
650 _aMarketing--Management
700 _aNamakumari, S.
942 _2ddc
_cBK
_03
999 _c31531
_d31531