000			00700pam a2200229 a 4500
001			3070144
003			OSt
005			20211126020025.0
008			970416s1998 mauab b 001 0 eng
020			_a0256228779
082	0	0	_a658.8 CHU
100	1		_aChurchill, Gilbert A.
245	1	0	_aMarketing : _bcreating value for customers / _cby Gilbert A. Churchill, Jr. and J. Paul Peter.
250			_a2nd ed.
260			_aBoston : _bIrwin/McGraw Hill, _c1998.
300			_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm.
440		0	_aIrwin series in marketing
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing.
700	1		_aPeter, J. Paul.
942			_2ddc _cBK _02
999			_c31534 _d31534