| 000 | 00671cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 15572978 | ||
| 003 | OSt | ||
| 005 | 20170803113553.0 | ||
| 008 | 090102s2010 maua b 001 0 eng | ||
| 020 | _a9780073381169 | ||
| 082 | 0 | 0 | _a658.8 MUL |
| 100 | 1 | _aMullins, John W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cby John W. Mullins and Orville C. Walker Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2010. |
||
| 300 |
_axxi, 551 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c31536 _d31536 |
||