000 00415nam a22001577a 4500
003 OSt
020 _a9788170338093
082 _a658.8 RAJ
100 _aRajagopal
245 _aMarketing :
_bstrategy, implementation and control /
_cby Rajagopal
260 _aNew Delhi :
_bRawat Publications,
_c2004.
300 _axii, 476 p. ;
_c25 cm.
504 _aINDX
650 _aMarketing--Management
942 _2ddc
_cBK
_02
999 _c31561
_d31561