000 00472nam a22001697a 4500
003 OSt
020 _a8189915258
082 _a658.8 JAI
100 _aJain, J. N
245 _aModern marketing of services :
_bprinciples and techniques
_cby J. N. Jain and P. P. Singh
260 _aNew Delhi :
_bRegal Puiblications,
_c2007.
300 _axiv, 457 p. ;
_c26 cm.
504 _aINDX
650 _aService industries--Marketing
700 _aSingh, P. P.
942 _2ddc
_cBK
999 _c31580
_d31580