| 000 | 00435nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9788177080940 | ||
| 082 | _a658.8342 GUP | ||
| 100 | _aSen Gupta, Soma | ||
| 245 |
_aConsumer behaviour : _bdynamics of building brand equity / _cby Soma Sen Gupta |
||
| 260 |
_aNew Delhi : _bNew Century Publications, _c2005. |
||
| 300 |
_aviii, 297 p. ; _c22 cm. |
||
| 504 | _aBIB | ||
| 650 | _aConsumer behavior | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c31604 _d31604 |
||