| 000 | 00725cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 16928662 | ||
| 003 | OSt | ||
| 005 | 20210407020024.0 | ||
| 008 | 110819s2011 caua b 001 0 eng | ||
| 020 | _a9781412981491 | ||
| 082 | 0 | 0 | _a658.8 LEE |
| 100 | 1 | _aLee, Nancy, | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cby Nancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 | _aKotler, Philip. | |
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c31617 _d31617 |
||