000 00378nam a22001457a 4500
003 OSt
082 _a658.82 MIS
100 _aMishra, M. N.
245 _aSales promotion and advertising management /
_cby M. N. Mishra
250 _a2nd ed.
260 _aMumbai :
_bHimalaya Publishing House,
_c2004
300 _a355 p. ;
_c23 cm.
650 _aSales promotion
942 _2ddc
_cBK
999 _c31669
_d31669