| 000 | 00824cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 13270759 | ||
| 003 | OSt | ||
| 005 | 20170913103713.0 | ||
| 008 | 030711s2004 iaua b 001 0 eng | ||
| 020 | _a0813804175 | ||
| 082 | 0 | 0 | _a659.130688 WAR |
| 100 | 1 | _aWarner, Charles, | |
| 245 | 1 | 0 |
_aMedia selling : _bbroadcast, cable, print and interactive / _cby Charles Warner and Joseph Buchman. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmes, Iowa : _bIowa State Press, _c2004. |
||
| 300 |
_axiv, 598 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSelling _xBroadcast advertising. |
|
| 650 | 0 | _aAdvertising, Newspaper. | |
| 650 | 0 | _aAdvertising, Magazine. | |
| 650 | 0 | _aAdvertising, Outdoor. | |
| 700 | 1 | _aBuchman, Joseph. | |
| 700 | 1 | _aWarner, Charles, | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c31894 _d31894 |
||