000 00670cam a22002054a 4500
001 14035761
003 OSt
005 20170913112533.0
008 050713s2005 ii a b 001 0 eng
020 _a0761933549
082 0 0 _a659.1 HAL
100 1 _aHalve, Anand Bhaskar,
245 1 0 _aPlanning for power advertising :
_ba user's manual for students and practitioners /
_cby Anand Bhaskar Halve.
260 _aNew Delhi ;
_aThousand Oaks, Calif. ;
_aLondon :
_bResponse Books,
_c2005.
300 _a260 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
650 0 _aAdvertising
_zIndia.
942 _2ddc
_cBK
999 _c31895
_d31895